Plain Language Summary: 77ad collects the data necessary to run your account, process payments, and comply with anti-money laundering obligations. We do not sell your data to marketers. Your payment details are handled by certified processors and never stored on our servers. You can request a copy of your data or ask us to delete your account at any time by emailing support@77ad.click.
01 Who We Are
This Privacy Policy is issued by 77ad ("we", "us", "our"), the operator of the online gaming platform accessible at 77ad.click. 77ad is the data controller responsible for personal data collected through the platform, including account registration, payment processing, game activity, and customer support interactions.
77ad operates as a Pakistan-facing online gaming and sports betting destination. The platform offers card games, cricket betting, Teen Patti, Aviator, slots, and live casino games — all transacted in Pakistani Rupees (PKR). The data practices described in this Policy apply to all users of the 77ad platform, regardless of how they access it.
If you have any questions about this Privacy Policy or how 77ad handles your personal data, please contact our Data Protection contact at: support@77ad.click. We aim to respond to all privacy-related enquiries within 48 hours.
02 Data We Collect
77ad collects personal data in several ways — directly from you when you register and use the platform, automatically as you browse and play, and from third parties such as identity verification providers and payment processors. The specific categories of data 77ad collects are described below.
Data You Provide Directly
- Registration data: Full legal name, date of birth, email address, Pakistani mobile phone number, and chosen username.
- Identity verification (KYC) data: Copy of your CNIC (Computerised National Identity Card), proof of address, and in some cases a selfie or video for liveness verification.
- Payment data: Payment method type (e.g., Easypaisa, JazzCash, IBFT), account identifiers associated with those payment methods, and transaction history. 77ad does not store full card numbers or mobile wallet PINs — these are handled exclusively by our certified payment processor partners.
- Communication data: Messages, emails, and live chat transcripts you send to 77ad support. If you call our support line, calls may be recorded for quality assurance purposes.
- Responsible gaming data: Deposit limits, session limits, self-exclusion requests, and any information you provide when using the responsible gaming tools on 77ad.
Data Collected Automatically
- Device and technical data: IP address, browser type and version, device model and operating system, screen resolution, and time zone.
- Usage data: Pages visited on 77ad, games played, bets placed, session duration, click patterns, and navigation paths within the platform.
- Geolocation data: General geographic location derived from IP address. 77ad does not collect precise GPS location data without explicit consent.
- Cookie and tracking data: Information collected via cookies, pixel tags, and similar tracking technologies as described in Section 6 of this Policy.
Data from Third Parties
- KYC verification providers: Identity confirmation results and fraud risk scores from our licensed identity verification partners.
- Payment processors: Transaction status, payment method verification status, and fraud flags from Easypaisa, JazzCash, and other payment partners.
- Anti-fraud and AML providers: Risk signals and sanction screening results from third-party compliance service providers used by 77ad.
03 How We Use Your Data
77ad uses your personal data for specific, legitimate purposes. We do not use your data for any purpose beyond what is described in this Policy without your explicit consent.
| Purpose | Data Used | Why It's Necessary |
|---|---|---|
| Account creation and management | Registration data, contact information | Required to provide you with a 77ad account and enable platform access |
| Identity verification (KYC) | CNIC, proof of address, facial verification | Legal obligation under anti-money laundering regulations |
| Processing deposits and withdrawals | Payment method data, transaction history | Required to complete financial transactions on 77ad |
| Fraud prevention and security | IP address, device data, transaction patterns | Legitimate interest in preventing financial crime and account abuse |
| Providing customer support | Communication data, account history | Required to respond to and resolve support queries |
| Responsible gaming monitoring | Betting activity, session data, support contacts | Legal obligation and player welfare commitment |
| Platform improvement | Usage data, game activity, feedback | Legitimate interest in improving the 77ad experience |
| Marketing communications | Email, phone number, preferences | Consent-based; you can opt out at any time |
| Regulatory compliance and reporting | All relevant account and transaction data | Legal obligation under applicable regulations |
04 Legal Basis for Processing
77ad processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
- Contractual necessity: Processing required to deliver the 77ad service you have signed up for — including account management, game access, and payment processing. Without this processing, 77ad cannot provide you with the platform.
- Legal obligation: Processing required to comply with applicable laws, including anti-money laundering (AML) regulations, responsible gaming obligations, and any lawful requests from regulatory or law enforcement authorities.
- Legitimate interests: Processing that 77ad carries out for its own legitimate business interests — such as fraud prevention, platform security, and improving user experience — where those interests are not overridden by your fundamental rights and freedoms.
- Consent: Processing based on your explicit, informed, and freely given consent — most commonly for marketing communications. You may withdraw consent at any time without this affecting the lawfulness of processing carried out before withdrawal.
Important: Withdrawing consent for one type of processing (such as marketing) does not affect 77ad's ability to continue processing your data where another legal basis applies (such as contractual necessity for running your account).
05 Data Sharing & Disclosure
77ad does not sell your personal data to any third party. We share your data only where necessary and only with the categories of recipients described below.
Payment Processors
To process your deposits and withdrawals, 77ad shares the minimum necessary payment data with our licensed payment processing partners including Easypaisa, JazzCash, NayaPay, SadaPay, and card network processors. These partners are subject to their own privacy policies and security standards. 77ad has contractual data processing agreements in place with all payment partners to ensure your data is handled appropriately.
Identity Verification (KYC) Providers
77ad uses licensed third-party identity verification providers to complete KYC checks on player accounts. Your CNIC, proof of address, and any facial verification data is transmitted to these providers via encrypted channels for verification purposes only. These providers do not retain your data beyond the period required for verification.
Anti-Money Laundering & Compliance Partners
77ad is required by law to screen player accounts against sanctions lists and report suspicious activity. To fulfil these obligations, we share relevant account and transaction data with licensed AML compliance service providers. We may also be required to disclose data directly to law enforcement or regulatory authorities in response to lawful requests — 77ad will not notify you of such disclosures where the law prohibits us from doing so.
Technology & Infrastructure Providers
77ad uses third-party technology partners for hosting, analytics, customer support software, and game content delivery. These partners act as data processors under contractual agreements with 77ad and are permitted to use your data only to provide services to 77ad — not for their own purposes.
77ad never shares your personal data with third-party advertisers, data brokers, or marketing aggregators. Your data stays within the 77ad ecosystem and the limited service provider relationships described above.
06 Cookies & Tracking Technologies
77ad uses cookies and similar tracking technologies on the platform. Cookies are small text files stored on your device that help us provide a better, more personalised experience.
Types of Cookies We Use
- Essential cookies: Strictly necessary for the platform to function. These include session authentication cookies that keep you logged in to your 77ad account and security cookies that help prevent fraud. You cannot opt out of essential cookies without losing access to core platform functionality.
- Functional cookies: Remember your preferences such as language settings, preferred game categories, and responsible gaming settings you have applied to your 77ad account.
- Analytics cookies: Help 77ad understand how players use the platform — which pages are visited most, where players encounter problems, and how navigation paths flow. This data is aggregated and anonymised where possible. 77ad uses this data only for internal platform improvement.
- Marketing cookies: Used only with your consent to track the effectiveness of 77ad marketing campaigns. These cookies help 77ad understand which channels bring new players to the platform so we can allocate our marketing budget efficiently. No third-party marketing networks have access to player behaviour data within the 77ad platform itself.
Managing Cookies
You can manage cookie preferences through the cookie settings panel accessible from the footer of the 77ad platform. You can also manage cookies through your browser settings — most browsers allow you to block or delete cookies. Please note that blocking essential cookies will prevent you from logging in to your 77ad account.
For mobile browsers on Pakistani smartphones (which is how most 77ad players access the platform), cookie management is available through your browser's privacy settings menu. 77ad's cookie usage is designed to be minimal and purposeful — we do not load unnecessary third-party tracking scripts.
07 Data Security
77ad takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction.
Technical Security Measures
- TLS/SSL encryption: All data transmitted between your device and the 77ad platform is encrypted using industry-standard TLS 1.2+ protocols. The padlock icon in your browser confirms this encryption is active.
- Data encryption at rest: Sensitive data stored on 77ad's servers — including account credentials and KYC documents — is encrypted at rest using AES-256 encryption.
- Access controls: Access to personal data within 77ad's internal systems is restricted on a strict need-to-know basis. Staff members can only access the player data relevant to their specific job function.
- Payment card data: 77ad is PCI-DSS compliant. Full payment card numbers are never stored on 77ad's servers — they are tokenised by our payment processor partners at the point of entry.
- Two-factor authentication: 77ad offers 2FA for player logins and uses 2FA internally for all staff access to production systems.
Organisational Security Measures
- Regular security training for all 77ad staff who handle personal data.
- Background checks conducted on all 77ad employees with data access privileges.
- Contractual data security obligations imposed on all third-party partners who process 77ad player data.
- Regular security audits and penetration testing by independent third-party firms.
Data Breach Response: In the unlikely event of a personal data breach affecting your 77ad account, we will notify you via your registered email address within 72 hours of becoming aware of the breach, along with information about what data was affected and what steps you should take.
08 Data Retention
77ad retains your personal data for as long as is necessary to fulfil the purposes described in this Policy or as required by applicable law. The specific retention periods for different categories of data are set out below.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | AML regulatory obligations and dispute resolution |
| KYC / identity documents | 5 years from account closure | Anti-money laundering legal requirement |
| Transaction records | 7 years from transaction date | Financial record-keeping obligations |
| Betting / game activity | Duration of account + 3 years post-closure | Dispute resolution and responsible gaming monitoring |
| Customer support communications | 3 years from last interaction | Service quality and dispute reference |
| Marketing preferences | Until consent withdrawn or account closed | To honour opt-out requests and avoid re-contacting |
| Analytics / usage data | 24 months (anonymised after 12 months) | Platform improvement in aggregated form |
After the applicable retention period has expired, 77ad will either securely delete your personal data or anonymise it so that it can no longer be associated with you as an individual.
09 Your Data Rights
As a 77ad player, you have specific rights regarding your personal data. These rights can be exercised by contacting 77ad's support team at support@77ad.click. 77ad will respond to rights requests within 30 days. In complex cases, we may extend this by a further 30 days with notification.
Request a copy of all personal data 77ad holds about you. We will provide this in a structured, readable format within 30 days.
Ask 77ad to correct any personal data we hold that is inaccurate or incomplete. You can also update basic account information yourself in account settings.
Request deletion of your personal data. Note: this right is subject to legal retention obligations — 77ad cannot delete data we are legally required to keep.
Ask 77ad to limit how we use your data in certain circumstances, such as while a dispute about its accuracy is resolved.
Receive your personal data in a machine-readable format so you can transfer it to another service provider if you choose to do so.
Object to processing carried out on the basis of 77ad's legitimate interests, including profiling for responsible gaming purposes, where your individual circumstances warrant it.
To exercise any of the above rights, email support@77ad.click with the subject line "Data Rights Request" and specify which right you wish to exercise. We may need to verify your identity before processing the request.
10 Marketing Communications
77ad may send you marketing communications about promotions, bonuses, new games, and platform updates — but only with your consent. During registration, you will be asked to opt in to marketing communications. This is an optional step; you can register and use 77ad without consenting to marketing.
How We Market to You
Marketing communications from 77ad are delivered via email and SMS to your registered contact details. 77ad does not make unsolicited marketing phone calls. We do not share your contact details with third-party marketers for their own promotional campaigns.
Opting Out
You can withdraw consent for marketing communications at any time by:
- Clicking the "Unsubscribe" link in any 77ad marketing email.
- Replying "STOP" to any 77ad marketing SMS.
- Updating your communication preferences in the Notifications section of your 77ad account settings.
- Emailing support@77ad.click with the subject line "Marketing Opt Out".
Opt-out requests are processed within 48 hours. You may continue to receive transactional communications (such as deposit confirmations, withdrawal notifications, and security alerts) after opting out of marketing — these are not marketing communications and cannot be disabled while your account is active.
Self-Excluded Players: 77ad will not send any marketing communications to players who have activated a self-exclusion on their account. This is automatic and does not require a separate opt-out request.
11 Third-Party Links
The 77ad platform may contain links to third-party websites or services in limited circumstances — for example, links to payment provider help pages. 77ad is not responsible for the privacy practices of any third-party websites. This Privacy Policy applies only to data collected by 77ad directly through the 77ad platform at 77ad.click.
If you follow a link to any third-party website from 77ad, we recommend you review that website's privacy policy before providing any personal information. 77ad has no control over and accepts no responsibility for the content, privacy practices, or data handling of third-party sites.
12 Children's Privacy
77ad is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If 77ad discovers that personal data has been collected from a person under 18, we will immediately suspend the associated account, delete the data, and return any deposited funds to the payment source.
If you are a parent or guardian and believe that your child has created a 77ad account, please contact us immediately at support@77ad.click. We will take immediate action to close the account and remove all associated data. 77ad encourages parents and guardians to use parental control software to prevent minors from accessing online gaming platforms.
13 Changes to This Privacy Policy
77ad may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. When material changes are made, 77ad will:
- Update the "Last Updated" date at the top of this page.
- Send an email notification to all registered 77ad players at least 14 days before the changes take effect.
- Display a prominent notice on the platform homepage for a minimum of 14 days.
Your continued use of 77ad after the effective date of any Privacy Policy update constitutes your acceptance of the revised Policy. If you do not agree with the changes, you should stop using the platform and request account closure before the effective date.
For changes that require fresh consent — for example, if we were to begin a new type of processing that requires consent — we will present you with a specific consent request before commencing that processing.
14 Contact & Complaints
For any questions, concerns, or requests related to this Privacy Policy or how 77ad handles your personal data, please contact us using the details below:
- Email: support@77ad.click (subject line: "Privacy Enquiry")
- Live Chat: Available 24/7 within your logged-in 77ad account
77ad will acknowledge your privacy-related enquiry within 24 hours and provide a substantive response within 30 days. For urgent matters — such as suspected unauthorised access to your account or a potential data breach — use the Live Chat channel for the fastest response.
Complaints Process
If you are not satisfied with how 77ad has handled your personal data or responded to a data rights request, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. 77ad would prefer the opportunity to address your concerns directly before you escalate to a regulatory body — please give us the chance to resolve the matter first by contacting support@77ad.click.
77ad treats privacy complaints with the same priority as account security incidents. A dedicated member of our data protection team reviews all privacy complaints and escalates any systemic issues to senior management for immediate action.